Compare and Contrast the Marketing Strategies of Li Ning Free Essays

English Language Center Cover Sheet | Draft| X| Course Work Submission| Put a X in the crate to show whether this is a draft or a credit-bearing coursework task Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105| Task Title| Compare and complexity the promoting methodologies of Li Ning locally and internationally| Submission Deadline| 22 October 2012 preceding 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I affirm that: * I have perused and comprehended the University’s meanings of COLLUSION and PLAGIARISM (accessible on p. We will compose a custom exposition test on Investigate the Marketing Strategies of Li Ning or then again any comparable point just for you Request Now 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5). Concerning these definitions, I confirm that: * I have not connived with some other understudy in the readiness and creation of this work; * this archive has been composed exclusively by me and in my own words aside from where I have plainly demonstrated and recognized that I have cited or utilized figures from distributed or unpublished sources (counting the web); * where proper, I have given a fair articulation of the commitments made to my work by others including specialized and other care staff. I comprehend that unapproved conspiracy and the fuse of material from different works without affirmation (copyright infringement) are not kidding disciplinary offenses. By transferring my task onto ICE, I officially announce that all the above articulations are valid. Scoring †For Teachers Use (instructors may change descriptor names beneath as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First †red pen| | Second †green pen| | Third (if needed)| | For Academic Office Use| Other Penalties| Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Code| Collusion Code| | 1. | 2. | Compare and differentiation the advertising systems of Li Ning locally and universally With Chinese economy growing quickly late years and the immense achievement of 2008 Beijing Olympics, Chinese sportswear showcase has risen a blossoming scene. Not just the relentless remote brands, for example, Nike and Adidas win the kindness of Chinese individuals, which took 10. 5% and 7. % of territory sportswear exchanges individually in 2011, the local brands, for example, Li Ning and Anta likewise possess huge piece of the overall industry (China Daily, 2012). Li Ning, the Chinese local sportswear brand which bears the name of eminent Chinese gymnastic competitor Li Ning, acts a main job in Chinese sportswear advertise. Just furthermore to Adidas, Li Ning has 7. 2% piece of the overall industry and continues extending (China Daily, 2012). Not happy with its massive residential accomplishment, Li Ning takes a stab at progressively tremendous stage and changes its objective to worldwide market since 2011. Outstandingly, from one perspective, the residential promoting techniques of Li Ning, for example, opening and smoothing out various retail locations, are some way or another very not the same as the universal systems like utilizing web based business approach. Then again, the procedures locally and globally likewise share a few likenesses like joining significance to marking. The accentuation of this paper is to look at and contrasts the household and worldwide advertising techniques of Li Ning. In spite of the fact that somewhat not many of these methodologies are indistinguishable, Li Ning has to a great extent followed assorted methodologies locally and universally. In the first place, there are a few similitudes between the market systems of Li Ning locally and universally, for example, putting more in marking to develop its drawn out intensity. In particular, both residential and global methodologies find a way to support popular competitors or sports group to promote the high caliber and propelled usefulness of its items, which expects to establish individuals hold an ideal connection of Li Ning. For example, in 2012 London Olympics, different abroad decoration competitors like Spain’s ball group were marked with Li Ning (Brandchannel, 2012). Likewise, Li Ning got a handle on Chinese top gold award conjectures in diverse games like ping pong and badminton, which incorporates Lin Dan and Wu Mingxia who appreciate the high fame among Chinese individuals (Brandchannel, 2012). Particularly, the competitors who are supported by Li Ning are motivated to broadcast Li Ning not just by wearing its items. For instance, following Lin Dan won the gold however the awesome last game, the logo of Li Ning at the pullover of Lin was pulled to show a signal of thanks, which makes the impact of publicizing splitting (Brandchannel, 2012). Besides, household methodologies are likewise like global systems in focusing on youthful ages. Locally, Li Ning supplanted old logo and motto to cause the brand more to adjoin to the age brought into the world after 1990s just as sets up new â€Å"sixth-age stores† which drawing in youthful customers (China Daily, 2011). World broadly, Li Ning additionally centers around youngsters since they are fair-minded to Chinese brands, familiar with shopping on the web and by and large invest so much energy riding the Internet, which advantageously compares to the web based business technique of Li Ning (Ad Age, 2011). In spite of the fact that the local and global methodologies share a few likenesses, they by and by utilize in a general sense various methodologies in various key territories, for example, utilizing various channels to sell items. As such, the methodologies locally direct to sell inventories chiefly in strong shops, while the universal techniques incline toward utilizing web based business, occasion advertising and advanced media. In detail, various retail shops spread all over China are claimed by Li Ning. Likewise, went up against the cooling Chinese economy as of late, so as to raise the effectiveness of element deals, the organization embraces quantifies that smoothing out the system of the retail locations and entering lower levels urban areas to speed taking out premium brands by merger and acquisition(China Daily, 2012). At the point when it goes to around the world, to disregard retail channels, Li Ning built up its appropriative web based business destinations as the main path to its items and discharged a sensitive mystery video intensely on its Facebook page and twitter account (Voight, 2012). Likewise, microsites and occasions are depended to instigate online buzz (Voight, 2012). Likewise, the household and universal techniques are divergent in the motto and the pictures they are proposed to shape. Locally, Li Ning made another motto â€Å"make the change† to show that significance isn't undying, no one but changes can be never-ending, which not just bothers the trademark of Nike â€Å"Live through your greatness†, yet in addition redesigns the impression of Chinese individuals on Li Ning as an all the more top of the line brand (Brandchannel, 2012). Globally, the trademark â€Å"straight out of new China† shows that its items influence its rich Chinese culture and are different from the modest, harsh made-in-China products as old discernment considered (Voight, 2012). Besides, with respect to new showcasing fragments should be extended, Li Ning center around Children article of clothing locally while ladies advertise portion globally. Helped out nearby youngsters piece of clothing firm Paclantic to structure progressively appealing kids sports and recreation apparel, the garments could be sold in the diversified stores and subsidiary shops of Li Ning in China (Wang, 2012). By the by, the market fragment of ladies who don't require intramuscular figures and want equivalent situations with men are joined significance to by the global methodologies of Li Ning (Warc, 2011). In rundown, this exposition has made correlations and differences between the showcasing methodologies of Li Ning locally and universally. The local procedures, similar to the worldwide ones, have solid support mindfulness and furthermore mean to pull in more youthful ages. In spite of that the universal and household procedures have somewhat executed comparative systems; basically approaches are embraced in essential zones, for example, utilizing various mottos, selling items by various channels and extending distinctive market sections. In spite of the fact that the online business strategy keenly keeps away from complex retail channels universally and the thought to accomplish long haul benefits locally appear to be sensible, Li Ning may ot accomplish such a significant number of benefits as they expected, in light of the fact that its obscure image situating may create the turmoil and confound of local individuals and its worldwide buyers may disdain Li Ning for its imitative logo and trademark which have some similarity to Nike and Adidas. It is recommended that Li Ning should hinder its extension and contribute more to raise the quality and make a few advancements as opposed to having huge inventories limited because of growing excessively quick. Likewise, to have express brand situating is essential. In any case, as Li Ning continues modifying related to the changing circumstance and making new items, it is too soon to absolutely judge whether Li Ning will have a promising future. References list Ad Age (2011). China’s Li-Ning Takes on Nike, Adidas With U. S. Web based business Site. [online] New York: Ad Age. Accessible from: http://saying. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-internet business website/231642/. (Gotten to 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change’ in Olympics Strategy. [online] New York: brandchannel. Accessible from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Gotten to: 12 October 2012) China Daily (2011). Li Ni

Human Resources (Healthcare) - Case Study Example | Topics and Well Written Essays - 1000 words

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Essay Topics Example

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Salvador Dali, a born artist with an appetite for creativity Essay Example For Students

Salvador Dali, a born artist with an appetite for creativity Essay Salvador Dali, a born artist with an appetite for creativity, created some of the most famous surreal art pieces known to man. The Spanish artists ideas, yet extreme, caught the attention of millions of people as he experimented to push the limits of art as far as possible. Wandering into the subconsciousness of his mind he began to explore places of the mind that would be unbelievable to the typical person. Dali did this by using a method called The Paranoiac Critical Method, which he later converted to The Oniric-Critical Method. Many of his paintings can be deeply analyzed while others are a pure creation of fantasy that lack meaning or truth. I have chosen Vision of Hell and Daddy Longlegs of the Eveningaâ‚ ¬Ã‚ ¦ Hope! to analyze as the two oil-canvas paintings come from two different periods of his art career. The first, painted in the 30s, deals with his more surreal side whereas the second painting was painted near the end of his career, after he reintroduced himself to religion. The two types of paintings are most notably different in theme and style. I will also analyse, Un Chien Andalou aâ‚ ¬Ã¢â‚¬Å" The Andalusian Dog, a short film created by Salvador DalA ­ and Luis BuA ±uel in 1929. Dali uses many reoccurring symbolic elements in his works. I will describe the different symbols that are used and what they represent to Salvador Dali, himself. Surrealism Surrealism is a form of art, which involves the artists to use his subconsciousness the part of the mind below the level of conscious perception. An example of the subconscious state of a person is while theyre dreaming. Surrealists base their art upon fantasy and use it as a tool to discover their mind on a higher level. They believed that a dream or thought not interpreted was like a book not read. Surrealism emerged from an earlier style of art known as Dadaism. Dadaism started as a scandal to society in order to punish them for the monstrosity of war. They believed that a society that could create war did not deserve beautiful art, so instead they created ugly art. The surrealist, Manifesto, began dominating the surrealist movement in Paris in 1924 shortly after the Dada movement. Dali joined the surrealist movement in 1930 but shortly after was looked down upon by many surrealists. They believed he was more interested in publicizing his work than the actual surrealist ideas. Slowly, two distinct groups of surrealists emerged from the surrealist movement: Automatism and Veristicism. Automatism Automatism is the way of expressing your subconscious in the way that it comes to your conscience and not making any interpretations or connections with it to the real world. These artists believe in suppressing the consciousness in favor of the subconscious. The thoughts are recorded in the painting in the way, which the images of the subconscious reach the conscience. There is no connection between consciousness and subconsciousness seen in the painting. Veristic Surrealists Veristic surrealists try to make sense of their subconscious and paint with influence from the conscious state of mind. The Paranoiac Critical Method The Paranoiac Critical Method, which was developed by DalA ­ in the early 30s, was simply an attempt to arrange irrational things into a way that made sense. He wanted to bring light upon the unreliability of perception, conception and understanding. Dali once described it as: A spontaneous method of irrational knowledge based on the systematic objectification of associations and delirious interpretations He states that it is just an impulsive technique, which involves breaking down the barrier of the minds way of thinking, so we can create our own perception of objects. While DalA ­ painted an active process of the mind would allow him to visualize images, which he would include in his painting and help him achieve his final product. Biography Salvador Felipe Jacinto Dali Domenech was born in a small agricultural town called Figueres in Spain on May 11th 1904. He discovered his talents at a very unusual age and had a lot of support from his parents. They founded his first small art studio at home. He began visiting the School of Art at the young age of thirteen, where he made some of his first paintings. During the years of 1921 to 1925 he attended The San Fernando Academy of Fine Arts in Madrid, where he developed his endowment. Salvador was really first recognized for his remarkable talent in a small one-man show, which took place in Barcelona in 1925. Three years later, three of his paintings were shown at the third annual Carnegie International Exhibition in Pittsburgh. This was primarily his starting foundation to his art career. In the year of 1929, he once again held a one-man show in Paris and it was during this year he met Gala Eluard, his wife to be. She became his business manager and his source of inspiration for the many years to come. Together they joined the Surrealist Movement in Paris in 1930. Dali was abolished only four years later as others in the movement noticed his that he had begun painting in a more traditional style during his visit to Italy. During the years of World War II Dali and his wife took refuge in America and waited for the war to end. They returned shortly after the war had ended and Spain was free again. Salvador continued painting, sculpting and drawing for many more years but what a lot of people did not know was that he was also a poet, fiction writer and film producer. His fame for surrealist paintings rose through the years. In his later years he became religious again as he was in his childhood years. This influenced his paintings as he took on a classical style of religious mysticism. After his wifes death in 1982, his health began decreasing. He developed heart and respiratory problems. Seven years later Salvador Felipe Jacinto Dali Domenech died at a proud age of eighty-five in his home town of Figueres. Freud and Dali Salvador Dali applied Freuds psychoanalytic device of free association in order to interpret the symbolic meaning of dream imagery by painting from his subconscious. According to Freud the concept of time is a feminine symbol and Dali uses watches in his painting The Persistence of Memory. The watches, according to a Freudian analysis are closed, solid and unconquerable. In DalA ­s book, The Secret Life of Salvador Dali he discusses his own anxieties of sexual dysfunction. Freud stated that trees, elevated and erect represent the male penis, but surprisingly the tree in this painting is undernourished and lifeless. This painting could represent all the sexual fears Dali has since the feminine symbol is dominating and the masculine symbol is overpowered. Reoccurring Symbols Lion Heads: Lion heads appear throughout DalA ­s paintings and represent a sexual desire and curiosity, which frightened him. He gave them a grotesque and gruesome form to explain his terrible sexual fears. Lions Not only did lions represent sexual cravings but it also represented Salvador DalA ­s father. With the whole lions body standing in the picture acting as an authoritarian figure, Dali felt scrutinized and guilty. Perhaps Dali was ashamed of these sexual desires of his, while his father watched over him like a hawk. Grasshoppers Dali described grasshoppers as horrible, loathsome creatures, which caused him terror. He developed this enigma as a child after catching a fish, called a slobberer. As he held this fish closer and closer to his face he realized that it had the face of a grasshopper. This was believed to be what started his puzzling fear and hate for these insects. Salvador Dali and Maurits C. Escher Comparison EssayThis experimental movie was intended to shock, horrify and confuse its audience. The purpose of this was to attempt to interplay surrealism into a movie. This short black and white film begins with the most horrific event in order to alarm us with what we did not expect. It is a warning to the viewers that this movie is going to abuse our regular way of seeing. The music accompanying the dramatic, surreal film is so polite that it seems fierce. It brings to mind the Apache dances and speaks to urges rather than expectations. It is fast paced and suspenseful. The music makes us fear what is going to happen next and question whether the scenes of events will be come more morbid than what we have already seen. The first scene features a man sharpening his razor blade. As a cloud passes the full moon in the naked sky, the man becomes over come with insanity. There comes a close up of a young ladys face as the man holds her eye open. He then slices her eye with the razor. This was the warning in the movie, telling us that what we are about to see will be absurd and unpleasant. A man looks at his ant-infested hand. Overwhelmed, he just stares at his hand. The ants in this content are trying to express the pins and needles you feel after your hand has fallen asleep. The tingly feeling of blood rushing back to your hand resembles that of ants crawling under skin, according to DalA ­. The question that was asked many times before making this movie by DalA ­ and BuA ±uel was how to express a feeling, visually. A man and woman look from their window to see a crowd of people swarming a severed hand. The idea of the hand falling asleep is still working here but now instead the people are the ants and they are infesting the hand. Lust over comes the man as he pursues after a young woman. It turns into a game of cat and mouse . Finally reaching the lady he begins caressing her breasts, which feel like a females buttocks with eyes shut. This is shown by the fading effect in the film, as the ladys breasts transform to her buttocks. Suddenly, to his back, is attached the remains of a dead donkey, a piano, and two monks. This resembles his baggage that he is carrying into the relationship. The dead donkey is meant to be the basis of desire and this is difficult to understand but the image of this animal is illuminated with the symbols of strength, blood and death. The piano resembles beauty, whether it is inner or outer beauty. The two monks represent the church and religion. Again we find the symbol of the hand falling asleep when the woman shuts the door on the mans hand. We see ants once again invading his the palm of his hand due to the lack of blood circulating to his hand. It is clearly stated that normal measurements do not exist in this world. In other words we cannot rely on our normal sense of perception here. We see various devices such as, a measuring tape and a watch, thrown away and made useless. The woman flees and opens another door, which used to lead to another room of the house, but now leads to the beach. She finds another man and they frolic along the beach together to happy ending or rather what we think is a happy ending. We are meant to believe that is the end, but its not. The text, In Spring appears and we see that the beach has turned into an endless desert and both the lady and her lover are buried in the sand to their chests. Comparison of Salvador Dali and Rene Magritte There is one quote made by Magritte, which makes him, and Dali seem completely opposite. Magritte explains how his paintings are a mystery and mysteries are meaningless. My painting is visible images which conceal nothing; they evoke mystery and, indeed, when one sees one of my pictures one asks oneself this simple question, What does that mean? It does not mean anything, because mystery means nothing either, it is unknowable. Magritte knows that his paintings give the impression that there is meaning and mystery behind it but that is all a charade to make you think. The picture has no mystery, for it is what it is and this is what makes Magritte different than Dali. Magritte and Dali have the same style of surrealist painting. They both use all sorts of deformed body figures and imaginary landscapes. Magrittes paintings although do not seem as complex as DalA ­s. I noticed also that Magritte likes to use the lion as a symbol in a few of his paintings, only the lion does not seem to be stalking and observing but seems more domesticated. This might be a sign of strength for the painter as he has domesticated the lion, giving him power. Magritte changes his style of painting whenever he wants, sometimes using contrasting colors, such as red and green, to fill the painting, whereas Dali usually harmonizes the painting and does not use loud colors but rather softer colors. Comparison of Salvador Dali and Max Ernst Ernst, like Salvador Dali, enjoys painting decaying animals and floating objects. A lot of Ernsts paintings include only primary or secondary colors, whereas Dali would use a whole spectrum of colors. Like Dali, Ernst places his objects on an imaginary landscape. Ernst uses very basic, simple shapes and this could relate to DalA ­s use of devices. Either than that it does not fully relate to DalA ­s complex paintings. These two surrealist painters use two very different methods of painting. Conclusion Dali was a man who was ahead of the average thinker. He tried to enlighten us with his visions of the world. He wrote many books trying to let us into his world and his ideas, yet it is impossible to fully understand the mind of this brilliant, complicated artist. Nobody will ever know what exactly Dali was trying to portray in his paintings. Since he had let his subconscious influence his paintings and Im sure that he only understands very little of what is going on in his art. His works leave people wondering and thinking of some sense that must be in the picture. I have tried to make doing so a little clearer by explaining his way of thinking and his symbols within the paintings. I have obtained a more knowledgeable opinion on his pieces of art in relation to his thoughts and his elements in the painting. I am able to identify from which period of his life that his paintings are from by identifying symbols, themes, and style. It is undoubtedly true that Salvador Dali is a unique painter, who takes after no one else.